Our Point of View
Video is the richest, most abundant, and most underutilised data source in sport. Every match is filmed by Hudl, by Veo, by broadcast cameras, and by phones on the sideline. Every training session, every academy game, every scouting clip. The footage already exists in vast quantities across every sport and every level. What's been missing is the ability to extract structured, actionable data from it at scale.
Computer vision and AI have changed that equation. Object detection, player tracking, event recognition, tactical pattern analysis: capabilities that were once the domain of expensive, manual workflows are now automatable, scalable, and increasingly accurate. The organisations and product companies that harness video intelligence will have a genuine competitive edge, not just at elite level, but across the entire pyramid.
We've built MatchGraph, our proprietary video intelligence platform, to operate at this frontier. It extracts structured data from sports video through object detection, event extraction, player identification, graph analytics, and natural language queries. It's sport-agnostic by design but deeply sport-specific in application. And it's the technology accelerator that underpins everything we do in this space.
Our Experience
Computer Vision & Video AI
Deep expertise in building CV-based sports products: player detection and tracking, event recognition, tactical analysis, and video processing pipelines that handle multi-source footage at scale.
MatchGraph Platform
Our proprietary video intelligence platform, purpose-built for extracting structured data from sports video through object detection, graph analytics, and natural language queries over match footage.
Sport & Product Expertise
A team with genuine passion for sport and deep product expertise. We understand the decisions coaches make, the workflows analysts follow, and the trust required to change how people work.
Why Now
Three converging forces are making video intelligence the highest-leverage technology investment in sports performance.
Video Is Everywhere
Hudl, Veo, broadcast, mobile phones: the volume of sports video being captured has exploded at every level, from elite to grassroots. The footage already exists. The opportunity is in extracting value from it.
CV Has Crossed the Threshold
Computer vision models for player detection, tracking, and event recognition have reached the accuracy and speed required for production sports products. What was research two years ago is now deployable.
Manual Analysis Can't Scale
Coaches and analysts are drowning in footage. Manual tagging and review doesn't scale. Automated video intelligence turns hours of manual work into seconds of structured insight.
Every Sport Is a Market
Football leads, but rugby, hockey, tennis, cricket, and dozens of other sports face the same challenges. Sport-agnostic platforms with sport-specific products can unlock enormous market breadth.
Playbooks
Three outcome-driven engagements, from data assessment through football-specific video intelligence to multi-sport innovation powered by MatchGraph.
Performance Data Assessment
Audit performance data infrastructure, quantify insight gaps, and design the analytics architecture to close them.
→Football Video Intelligence
Build CV-based products from football video: player tracking, event recognition, and tactical analysis from Hudl, Veo, and mobile footage.
→Sport Video Innovation
Map MatchGraph's video intelligence to your sport: discover use-cases, build products, and deliver real solutions from rugby to tennis.
MatchGraph Powered
