We build what's next.
An innovation lab and AI product engineering studio — outcome-driven playbooks, purpose-built accelerators, and craft at speed.
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An innovation lab and AI product engineering studio — outcome-driven playbooks, purpose-built accelerators, and craft at speed.
Artificial intelligence and machine learning aren't trends to watch, they're forces reshaping how products are conceived, built, and scaled. The gap between those who harness this shift and those who don't is widening every day.
We act with precision, speed, and craft in ways you can't even imagine.
Most consultancies hand over a report and leave. We put a small team inside the problem with you: a Guide who works with your experts to agree what's needed, and a Smith who builds it. We call this The Beach Way, and it's how we build our own products too.
Your team already knows your business better than any outsider ever will. Guides run the sessions that draw that knowledge out: asking the right questions, cutting through the noise, and turning what your experts know into clear decisions about what to build.
Smiths are product engineers. They take those decisions and turn them into working software your team can use and react to, in days rather than quarters. Real tools, not wireframes and specification documents.
We combine human-centred design, design thinking, and agile delivery with our own technology accelerators — purpose-built tools forged from real-world experience.
Start with people. Deep empathy, research, and insight drive every solution we craft.
Diverge to converge. Rapid ideation, prototyping, and validation to find the right problem and the right solution.
Ship iteratively at AI speed. Test-driven continuous delivery with built-in learning loops and real-world feedback.
Purpose-built tools forged from real-world experience. Our accelerators compress timelines, amplify outcomes, and give our Playbooks their edge.
Vertical-specific, outcome-driven engagements packaged for 4-week to 3-month timeframes. Each Playbook is underpinned by the BeachWay — our blend of human-centred design, design thinking, and AI-native product discovery — and delivered through our purpose-built technology accelerators.
Plugin Platforms & Ecosystems
Plugin platforms are the defining architectural bet for the next era of enterprise SaaS. They let you leverage a global developer ecosystem to drive innovation beyond the limits of your own team, unlock entirely new business channels, products, and revenue streams through platform economics, and — critically — provide the sandboxed execution environment that makes AI-generated code production-safe with guardrails built in from day one.
Evaluate extensibility readiness, ecosystem opportunity, and technical landscape to chart a clear path forward.
Forge Powered
Design scalable plugin architecture, developer-facing APIs, SDK foundations, and security model from first principles.
Forge Powered
Build marketplace infrastructure, developer portal, and onboarding experience for third-party developers.
Forge Powered
Scale your ecosystem with partner programs, developer engagement, governance, and health analytics.
Forge Powered
Outcome-Focused Transformation
The transformation playbook for service companies making the shift from generalist provider to outcome-focused, niche-market leader. We guide the journey from assessment through to pilot and scaled rollout of productised offerings — leveraging domain expertise, credible methodology, and AI-enabled delivery powered by Gleo.
Audit your current service model, map reusable domain expertise, and build a prioritised roadmap for your productisation transformation.
Gleo Powered
Design your first productised offering end-to-end — vertical, methodology, deliverables, pricing, and a live pilot engagement to validate the model.
Gleo Powered
Scale from pilot to a full portfolio of productised offerings with AI-assisted delivery, codified methodology, and operational playbooks.
Gleo Powered
Engagement formats that apply across all verticals
AI-accelerated dev jam. 48 hours, fixed price, working product. When it has to exist by Monday.
Technology strategy, due diligence, and portfolio value creation for VC and PE investors.
Partner Playbook
Rapid product discovery through human-centred design. From problem framing to validated prototype in weeks.
→Fast-track from concept to market-ready product. Methodology, tools, and builder experience compressed into an intensive engagement.
→Purpose-built tools forged from real-world experience. They power our Playbooks and are available to partners and clients.
Extensibility as a Service. Plugin platforms, product discovery, developer platforms, and service accelerators.
getforge.com →
Productised services platform. Design, build, publish, and deliver AI-assisted Playbooks.
gleo.ai →
Free, open source headless CMS built on Parse Server. Fast, flexible, and fully yours.
chisel.beach.io →
Static site generator for Mac. Fast, simple, built for builders.
hammerformac.com →
Headless, embeddable canvas — rebuilt for the AI age. Launching soon.
Coming soon →From scaling enterprise platforms to founding venture-backed startups. A few projects that show how we build.
Platform strategy, enterprise readiness, plugin ecosystems, and XR exploration for the visual collaboration leader.
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Co-founder and CTO. Full technology stack from concept to acquisition by DSM Ventures.
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AI readiness advisory and productised service design for PE, VC, and leadership teams.
→Where we push boundaries. Experimental projects exploring the edges of what's possible.
Whether you're exploring AI integration, rethinking your product strategy, or need a builder in your corner — let's talk.
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