Key Outcomes
After completing Market Discovery, you will have a structured understanding of your market landscape, a clear view of who to target, and the data foundation to drive confident GTM decisions.
- Structured dataset of target companies — industry, size, geography, services, and key attributes in CRM-ready format
- Market Discovery Canvas — a collaborative visual artefact delivered in Miro, Mural, or FigJam mapping the full market landscape, segments, and opportunity zones
- Interactive market exploration tool — a Forge-powered web application for browsing, filtering, and exploring your market data in real time
- Initial segmentation model with clusters and early pattern identification across your target space
- Market overview insights — landscape composition, density, gaps, and opportunity signals
- Target account shortlist with prioritised companies for initial outbound, partnerships, or deeper research
- Clearer ICP definition grounded in data rather than assumptions
- Foundation dataset ready for enrichment and signal extraction in subsequent playbooks
Tools & Technology
Our Approach
We start with the question every GTM effort should begin with: who are we actually trying to reach, and what does their world look like? Most companies start outbound with assumptions — Market Discovery replaces assumptions with structured data.
We identify and scrape relevant market sources — directories, company websites, industry listings, and public datasets — then build a structured dataset of target companies with baseline enrichment across industry, size, geography, and services. From this, we perform initial segmentation and clustering to surface patterns and generate early signal hypotheses.
The engagement follows a structured four-week cadence: scoping and source identification in week one, data acquisition and structuring in week two, enrichment and baseline analysis in week three, and segmentation, prioritisation, and insight delivery in week four. You leave with a usable dataset, a clear ICP definition, and the confidence to target with precision.
What's Included
- Market source identification and scoping — directories, company websites, industry listings, and public datasets
- Automated data acquisition and scraping from identified sources
- Structured dataset creation in CRM-ready format (CSV, spreadsheet, or direct CRM import)
- Baseline enrichment — industry classification, company size, geography, service categories, and key attributes
- Market Discovery Canvas — collaborative visual board (Miro, Mural, or FigJam) mapping segments, clusters, and opportunity zones
- Interactive market exploration tool — Forge-powered application for browsing, filtering, and exploring the dataset
- Initial segmentation and clustering analysis
- Early signal hypothesis generation based on data patterns
- Market overview insights report with landscape composition and opportunity mapping
- Prioritised target account shortlist for immediate GTM action