Client: Nuwe (Nu Wellness)
Location: UK / Remote
Sector: HealthTech / Developer Platforms

The Challenge

Health and wellness apps were booming — but building them was still hard.

Between handling sensitive health data, managing integrations with third-party devices, and navigating compliance hurdles like HIPAA, most product teams were spending more time solving infrastructure headaches than delivering user value.

Nuwe set out to fix that. Their mission: to offer a Platform-as-a-Service for health apps, giving developers a compliant, secure, and flexible foundation on which to build the future of wellness.

But to get there, they needed more than just a great technical idea — they needed a working platform, a standout demo app, and the funding to fuel early growth.

Our Role

We partnered with the founder from the earliest days — acting as both technical architects and strategic advisors.

• Shaped the platform architecture and developer experience.

• Built a secure, standards-compliant backend and API-first infrastructure.

• Designed and developed the first native iOS app to showcase what the platform could do.

• Supported the founder through the application and acceptance into Startupbootcamp Barcelona, helping secure pre-seed funding and vital early-stage backing.

This was true zero-to-one work — helping turn a compelling vision into a fundable, launch-ready business.

The Platform

At the core of Nuwe was a powerful backend built for health innovation.

Key Capabilities

• User & Role Management — OAuth2 and RBAC via the Doorkeeper gem.

• Health Data Models — Nutrition, fitness, activity, and biometric tracking.

• Compliance-First Infrastructure — Designed with HIPAA and similar frameworks in mind.

• Wearable & App Integrations — Via HumanAPI and Validic, Nuwe unified data from:

  • Apple Health

  • Fitbit

  • Jawbone

  • MyFitnessPal

  • Strava, and more.

The platform was built using Ruby on Rails, with a RESTful Rails API powering both third-party integrations and the core developer experience.

Showcasing the Vision: The Nuwe App

To bring the platform to life, we developed Nuwe, a native iOS app that demonstrated how seamlessly developers could create engaging user experiences on top of the platform.

Users could:

• Connect wearables and fitness apps.

• Track nutrition, movement, and biometrics in real time.

• Visualise progress through clean, social UX — years ahead of Apple’s own Health app UI.

The Impact

With a solid platform, an elegant demo app, and a compelling pitch, the Nuwe team successfully:

• Secured pre-seed funding through Startupbootcamp Barcelona.

• Validated their technical and market approach with early adopters.

• Positioned the platform as a powerful springboard for the next wave of health apps.

By reducing the technical and compliance burden, Nuwe let health app founders focus on what really mattered — their users.