Client: Nourish Care
Location: UK
Sector: Health & Social Care Technology

The Challenge

The social care sector was ripe for transformation. Fragmented records, outdated systems, and poor user experience were slowing down care providers and putting pressure on frontline staff. The founding team at Nourish Care had the domain expertise and a bold vision: to build a digital care planning platform that would improve the lives of carers and the people they support.

What they needed was a product team — fast. One that could shape the technical foundations, align with the real-world needs of care professionals, and get a working platform into users’ hands quickly and credibly.

Our Role

We came onboard as early founding contributors, acting as fractional CPTO to help take Nourish Care from zero to one.

• Embedded deeply with both the leadership team and the R&D function.

• Aligned product strategy with the lived expertise of care professionals.

• Laid the groundwork for a scalable technology platform and engineering culture.

This wasn’t just about shipping code — it was about helping a mission-led team find their technical voice, build credibility, and deliver something truly valuable into a complex, regulated space.

The Build

We worked closely with a skilled development team based in Coimbra, Portugal, bringing together product design, domain knowledge, and engineering execution.

Under the Hood

• Backend: Ruby on Rails — delivering a robust, API-first architecture that could evolve with the needs of care organisations.

• Frontend: BackboneJS — used to create a fast, interactive web interface in the first version of the platform.

• Mobile: Native iOS and later Android apps — critical for care teams working on the go, which continue to be the primary user interface today.

• Admin & API: A bespoke admin platform for care providers and internal support, with a clean, consistent API underpinning the entire ecosystem.

The Impact

The MVP delivered a real working solution to care providers — not a prototype, but a platform. It enabled Nourish Care to:

• Secure early adoption in real-world care settings.

• Validate and iterate on product-market fit.

• Build investor and partner confidence with a credible launch.

Our early work helped set the stage for what Nourish Care has become: a trusted digital platform used by thousands of care providers across the UK, transforming the way care is planned, recorded, and delivered.