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Foodsecret

Foodsecret, based in Carnaby Street, London was one entrepreneur's vision for a healthy fast food brand that focussed on data-driven personalized nutrition combined with the best-tasting ingredients.

Foodsecret, based in Carnaby Street, London was one entrepreneur's vision for a healthy fast food brand that focussed on data-driven personalized nutrition combined with the best-tasting ingredients.

Year

Year

2010-2012

2010-2012

Industry

Industry

Food, Retail, Technology

Food, Retail, Technology

Type

Type

2023

Website • Digital

Client: foodsecret.com
Location: Carnaby Street, London
Sector: Food Retail / Fast Casual Dining

The Challenge

foodsecret.com had a bold vision: to redefine fast food by combining high-quality ingredients with fashion-forward presentation and nutritional transparency. Positioned in the heart of London’s Carnaby Street, foodsecret wasn’t just another salad bar — it was a lifestyle brand offering soups, salads, and sandwiches crafted with care and customised to customer health goals.

But behind the scenes, their technology needed to catch up. The original ePOS system lacked the flexibility and intelligence to support their ambitions. What they needed was:

  • A seamless front-of-house experience for staff.

  • A smart, data-rich loyalty program for customers.

  • Powerful back-office tools for finance and inventory control.

  • Deep integration with nutritional data to enable real personalisation.

Our Solution

We designed and delivered the second generation of their bespoke ePOS platform — a complete, full-stack rebuild using a Model-View-Controller (MVC) architecture built on PHP with CodeIgniter and MySQL. This was far more than just a till system.

For Staff

  • A modern, responsive till interface for fast-paced service.

  • Integrated hardware for payments and kitchen printers.

  • Smooth workflows for order processing and customer loyalty.

For Customers

  • A smart loyalty system that did more than collect points. When customers scanned their loyalty ID, the system:

    • Tracked individual nutritional consumption based on purchases.

    • Offered personalised recommendations based on health goals.

    • Linked with the USDA nutritional database for rich, accurate data.

For the Business

  • Real-time inventory management and stock alerts.

  • Back-office reporting tools for financial performance, product sales, and ingredient-level tracking.

  • A clear view of customer habits and preferences to drive marketing and menu development.

The Tech Stack

  • PHP & CodeIgniter — MVC framework for fast, clean development.

  • MySQL — Scalable, relational data storage for performance and reliability.

  • USDA Nutritional Database Integration — To provide up-to-date food nutrition insights.

  • Custom ePOS Hardware Integration — For seamless front-of-house experiences.

  • Payment Gateway Integration — Secure, reliable transaction processing.

The Impact

The new system transformed foodsecret’s operations. It gave staff a faster, more reliable way to serve customers. It gave the brand a richer, more personalised connection with its health-conscious audience. And it gave leadership the data they needed to make smarter decisions, from inventory planning to menu design.

With this technology, foodsecret truly lived up to its promise: fast food that’s not just better for you, but built around you.